Introduction

Welcome to my A2 media Blog, I'm Josh Stevenson (0796) and I'm in Group 2 with Harry Kettenis (0390), Matthew Romo (1660) and Ysabel Hudson-Searle (0331). Use the labels on the right to navigate through my blog, with the A2 labels relevant to my current course. You can access the main music video blog aswell using the link.

Here is the live link to Group 2's Facebook Page.

Thanks.

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Sunday 15 December 2013

Tracking: Kill Your Darlings, After The Release




Kill Your Darlings was screened in 13 UK Vue Cinemas mainly in London.
 It was screened four times a day in 50 seat screens.









Daniel Radcliffe made an appearance on The Graham Norton Show, aired at 22:35pm.


Following this appearance, Daniel Radcliffe trended on twitter in the UK



Friday 13 December 2013

Tracking: The Hobbit, After the release

Short Television advert for The Hobbit. Not a trailer, but a 5 second short clip.
Channel 4 9:30pm during ad break in Darren Brown
Targeted at the 16+ year old
above the line Marketing



Mention in "Friday Download's Movie Download"
A couple of short clips along with recommendation to go and watch in the cinema
CBBC Channel 5pm, just after school
Targeted at school children
below the line marketing

Kill Your Darlings

UK Release Date: 
6th December 2013

Institutions behind the film's production and distribution:

Production:
  • Killer Films
  • Benaroya Pictures (presents)
  • Outpost Studios (post-production)

Distribution:
  • Future Film (2013) (Finland) (theatrical)        
  • Lumière (2013) (Netherlands) (theatrical)
  • Sony Pictures Classics (2013) (USA) (theatrical)
  • Sony Pictures Releasing (2013) (Australia) (theatrical)
  • Works UK Distribution, The (2013) (UK) (theatrical)
  • Paris Filmes (2014) (Brazil) (all media)
Film's production budget:

Not Available

Nationality of the film:

American

Kind of production film is:

Low-budget Indie

Connections with other films:

No

Director:

 John Krokidas
Star names in the cast
  • Daniel Radcliffe - "Allen Ginsberg"
  • Dane Dehaan - "Lucien Carr"
  • Ben Foster - "William Burroughs"
  • Michael C. Hall - "David Kammerer"
  • Jack Huston - "Jack Kerouac"

Film is about:

 A murder in 1944 draws together the great poets of the beat generation: Allen Ginsberg, Jack Kerouac and William Burroughs

Film appeals to:

Those who enjoy watching Drama, Romance and Biographies. In addition to that, those who are big fans of Daniel Radcliffe

The Hobbit: Desolation of Smaug

UK Release Date: 

13 December 2013

Institutions behind the film's production and distribution:

Production:
  •  Metro-Goldwyn-Mayer (MGM)
  • New Line Cinema
  • WingNut Films

Distribution:
  • Cocinsa (2013) (Nicaragua) (theatrical)
  • Forum Hungary (2013) (Hungary) (theatrical)
  • Warner Bros. Entertainment (2013) (Canada) (theatrical)
  • Warner Bros. (2013) (Germany) (theatrical)
  • Warner Bros. (2014) (Japan) (theatrical)
  • Warner Bros. (2013) (Netherlands) (theatrical)
  • Warner Bros. (2013) (Singapore) (theatrical)
  • Warner Bros. (2013) (USA) (theatrical)
Film's production budget:

$250,000,000

Nationality of the film:

American


Kind of production film is:

Big budget Hollywood blockbuster

Connections with other films:

The Hobbit: An Unexpected Journey (2012) is the first film of the franchise
As well as the various "Lord of the Rings" movies

Director:

Peter Jackson
Star names in the cast
Martin Freeman
  
Bilbo Baggins
Ian McKellen
  
Gandalf
Andy Serkis
  
Gollum
Ian Holm
  
Old Bilbo Baggins
Richard Armitage
  
Thorin Oakensheild
Graham McTavish
  
Dwalin
Ken Stott
  
Balin
Aidan Turner
  
Kili
Dean O'Gorman
  
Fili
Mark Hadlow
  
Dori
Jed Brophy
  
Nori
Adam Brown
  
Ori
John Callen
  
Oino
Peter Hambleton
  
Gloin
William Kircher
  
Bifur
James Nesbitt
  
Bofur
Stephen Hunter
  
Bombur

Film is about:

The dwarves, along with Bilbo Baggins and Gandalf the Grey, continue their quest to reclaim Erebor, their homeland, from Smaug. Bilbo Baggins is in possession of a mysterious and magical ring.

Film appeals to:

Those who enjoy the genres of Adventure, Drama and Fantasy. Also those who enjoy the Lord of the Rings.

Tuesday 3 December 2013

Tracking: The Hobbit Cont'd



Image of Smaug on the side of a plane
Source: Benedict Cumberbatch Fan blog - Warner Bros.
Directed at Benedict Cumberbatch Fans












Live World Premier advertised online
Source: Facebook page- Peter Jackson
Directed at Peter Jackson Fans







Public Bus Campaign Begins :03/12/13
Poster on the side of 349 Bus during Rush Hour
Loation: Edmonton Green Bus Station
Source: Warner Bros.
On multiple school routes
Targeting General public, School children (most likely to go cinema and watch big Hollywood blockbusters

Emails from Cineworld advertising The Hobbit
Source: Cineworld
Targeted at die hard cinema goers (people who subscribed to cineworld film notices)



Friday 29 November 2013

Tracking: Kill Your Darlings




Online article on the Mail Online
Below the line Marketing
Targeted at fans of Daniel Radcliff, Daily Mail readers (20-30 years)
Source- The Mail Online
 







Poster advertising Kill your Darlings
Above the line marketing
source- Killer films
Targeting general public, fans of Daniel Radcliff









Appearance by Daniel Radcliffe on "The One Show"
Below the Line marketing
Targeting general public, One Show watchers, those just home from work (7pm-7.30pm)
Source- BBC





Kill Your Darlings poster in Leicester square tube station. On the platforms and in the corridors.
Targeted at London Commuters, as well as movie goers due to Leicester Square having various theaters, cinemas and the like.

Monday 25 November 2013

Tracking: The Hobbit


Interactive online advert
Located on Ebay homepage
Above the line marketing
Targeted at 16-30 year olds, willing Christmas shoppers
Warner Brothers have worked together with Google to make an interactive mapped version of middle earth. It allows users to explore middle earth and play various mini games as they explore.

The first article is on the Daily Mail, targeted at the lower middle-class in their 20-30's It is an example of below the line marketing


The second article is the Telegraph, targeted at the middle-class in their 40's upwards. It is below the line marketing  





The interactive map is a result of a co-operation between Warner Brothers and Google, targeted at:
    Game players
    The Hobbit fans
                                                Lord of the Rings fan
It is above the line marketing. Unfortunately it is inaccessible for some as the interactive map is not supported by some forms of hardware.
Link to Map








Thursday 14 November 2013

Papadopoulos & Sons: Marcus Markou Q+A

Meeting Marcus Markou was very beneficial, as it brought to my attention the fact that there is so much more involved in making a film than just planning the idea; shooting the footage; editing it all together and getting people to see it.

Things I learnt from Marcus:

  • The way to get the best out of your cast and crew as a director is to break down the barriers and run a set that everyone feels equal in. I.e. Learning everyone's names on the first day and instead of queuing for food in order of importance (e.g. director, main actors, extras, crew), queue in order of arrival. Just small things that make those with the smallest roles feel important.

  • That some of the best moments in a film are the ones that are spontaneous and not scripted, Marcus asks the actors how they would like to enter, exit, deliver lines etc... and if there is enough time for the extra shots they go ahead with it. It just gives the film a more naturalistic feel to it, as though the script could actually happen in real life.

  • Just because you get rejected by mainstream distributors, it doesn't mean that you can't go out and get your film watched yourself. Self distribution is so much easier due to new technologies, eventually the distributors will come to you and then you have the opportunity to reject them.

  • It is important to have a line producer to give a line by line budget of your script, so that you can decide whether or not you can afford certain shots, or if the shot is worth the money you would be spending on it. Especially important if you are a small scale independent project, because every penny is essential.

  • For the technical crew i.e. boom operator, electricians etc...there is a flat line daily rate for pay regardless of the size of the production, whether it is the latest Hollywood blockbuster or a small independent film.

Tuesday 12 November 2013

Papadopoulos and Sons: Overview



Synopsis:

Following his ruin in the latest banking crisis, a self-made millionaire reluctantly re-unites with his estranged freewheeling brother to re-open the abandoned fish and chip shop they shared in their youth.

Harry Papadopoulos has got it all: a mansion house, awards and a super rich lifestyle. But when a financial crisis hits, Harry and his family lose everything. Everything, except the dormant and forgotten Three Brothers Fish & Chip Shop half owned by Harry´s larger than life brother Spiros who's been estranged from the family for years.

With no alternative, Harry and his family are forced to pack their bags and reluctantly join `Uncle Spiros´ to live above the neglected Three Brothers chippie. Together they set about bringing the chip shop back to life under the suspicious gaze of the their old rival, Hassan, from the neighbouring Turkish kebab shop whose son has his own eyes on Harry´s daughter, Katie.

As each family member comes to terms with their new life, Harry struggles to regain his lost business empire. But as the chip shop returns to life, old memories are stirred and Harry discovers that only when you lose everything can you be free to find it all.

Featured Cast:






  • Stephen Dillane - Harry Papadopoulos
  • Georges Corraface - Spiros Papadopoulos
  • Ed Stoppard - Rob
  • Georgia Groome - Katie Papadopoulos
  • Selina Cadell - Mrs. Parrington
  • Cosima Shaw - Sophie
  • Frank Dillane - James Papadopoulos
  • Papadopoulos & Sons: Production Etc...

    Production:

    "Papadopoulos & Sons" is a family-oriented film. It has been inspired by Marcus Markou's own family history and cultural roots, which fuelled his desire to focus on family unity.

    The film was shot in the London area. The crew found a street with two empty shops in Morden, South London, and took the lease on them. One became the chip shop The Three Brothers, the other one the rival kebab shop. The city scenes were filmed in Central London, the mansion scenes in Croydon. Finally, the Papadopoulos factory was set in a real Greek food factory in East London.

    Distribution:

    In the UK Marcus self distributed  Papadopoulos & Sons in cinemas, re-mortgaging his house to raise the funds so that he was able to self distribute with his own company "Double M", as well as with "Cineworld" . It was due to be screened for a week starting  April 5th, 2013, but in many places due to audience demand ran for much longer while they expanded to more venues.

    The film was released in France on the 3rd October 2012 at the "Dinard Festival of British Cinema", in Greece on the 7th November 2012 at the "Thessaloniki International Film Festival" and the 20th December, in Ireland on the 5th April 2013 and in Germany on 27th June 2013.

    Marketing:

    The film can be found on Facebook and Twitter, as well as having a YouTube channel, a Google+ profile and an IMDB page. The trailer was released on the 23rd April 2013 on YouTube. The film also has an official website, and a poster.

    Exhibition and Exchange:

    The film was screened at "Cineworld"  and was also released on DVD, and is available online, such as on Netflix.

    The film made £40k from just 13 cinemas in the opening weekend. 
     It was awarded three stars out of five by various media outlets among which The Guardian, saying that the film was "an ambitious attempt to rewrite Lear for laughter rather than tears. It's a throwback, but relaxed, sweet and funny with it: a first feature that makes an impression by not pushing too hard to make an impression"

    The criticisms mainly concern the screenplay deemed by some as predictable or déjà-vu, most critics insisting nonetheless on the "feel-good" aspect of the film

    The film received 82% positive reviews on Rotten Tomatoes and an average rating of 6.9 out of 10 on IMDb

    On June 27, 2013, the film was released in 70 cinemas in Germany under the name "Papadopoulos & Söhne" and achieved the impressive tally of 23 850 admissions during the first weekend.




    Thursday 24 October 2013

    Sweded Project

    Over the last few weeks, my group and I have been making a swede of the popular film "Paranormal Activity". For it to be released on 25.10.13 at 3:45 pm on Youtube, for the general public to decide which is best out of all the other swedes being produced in our class based on the number of views each video receives.


    We were to have 4 different types of marketing to get our swede out to the masses:

    1) Facebook:  Paranormal Activity Sweded Faebook

    2) Twitter:  Paranormal Activity Sweded Twitter

    3) Poster:


    4) Trailer:


    Since we had a large amount of time spare, we decided to do a 5th type of marketing:
    5) Blooper Reel:
     
    The project was extremely fun to do. It challenged our time keeping skills, our ability to keep an eye on detail and also our ability to look at everything overall as a team, in terms of marketing, shooting and everything in between. I have learnt an awful lot about a new style of movie making "Sweding" and would be really confident if we were given a sweding task again.

    Saturday 12 October 2013

    Sweded films

    A Swede film is the brief re-creation of a popular film, using an extremely low budget and a camcorder into a short movie usually between 4 and 10 minutes. The process of making the film itself is known as "Sweding" and once the film has been made, you would say that the film has been "Sweded".

     Origins: In the Michel Gondry film Be Kind, Rewind (2008), the character Jerry accidentally erase the videotapes at Mos Def's video rental store, and the pair remake all the films themselves. These versions become popular with customers, who are told they take longer to arrive and cost more because they come from Sweden, hence the term 'sweded'.

    After watching sweded films on YouTube, I found that these were some of my favourites:






    An idea for a re-make would be to do the classic 1982 movie ...........E.T. the Extra-Terrestrial. It is an iconic movie known by everyone and even if you have not personally seen it you know what it's about.

    Another idea would be Jaws, very simple to do with a couple of bottles of ketchup, some cardboard cut-outs and some really bad acapella theme tunes.

    Dextre Opening Sequence Activity

    Summarise the conventions of title sequences that were most important to this task

    The role of a film opening is to show people what happens behind as well as in front of the camera. This is why opening sequences all tend to have a set number of titles. The titles in the sequence should look as though they are meant to be there, like the image would not be complete without them. Because of this, they must match the style of the opening and add some meaning to the title sequence, without appearing intrusive or annoying to the viewer. In some openings it is possible for the actors to interact with the titles, or for the titles to seem to make the sequence continue. Regardless of how they are used , they should always improve the sequence.

    How did your group plan to edit the title sequence? (consider timings, industry requirements etc)

    As a group we understood that the sequence would need a large number of titles, so we decided to have roughly one title per shot, in some cases two. Unfortunately, due to the time constraints we were put under, not much planning was achieved other than a quick discussion about location, font and colour. We knew the general gist of what effect we were trying to create with the titles, so decided to get stuck in with the task and start creating our titles.

    Explain the creative decisions made by your group

    One of our first choices was to make all of the  titles white, because it matches with near anything and we felt would draw the viewers attention most. In addition to this, Gavin noticed that there are a lot of shots in the sequence that contrast white and red, for example when there is a shot of the inside of a white sink as droplets of blood fall into it.The main credit itself was red on white, so to make our credits stand out we chose to make them all white. The font we used was quite formal, we decided to use this font because of what images are shown in the sequence. The sequence depicts a mans morning routine, so to match this we used a formal font, not to mention the fact that we were extremely squeezed for time and had to make a quick decision about the details. But because we felt it looked good in the sequence, we decided to go ahead with it. At the start we had so many great ideas and was being fairly ambitious with our choices, making our first title follow the camera.Unfortunately, we realised that if we wanted to complete a good number of titles, we would need to majorly simplify our choices. We placed the titles in parts of the screen that were near the action but not blocking it, drawing the viewer's eye to the action.

    How does your re-edit compare to the original?

    There is no doubt in my mind that the original title sequence is better than our version, I feel like it conveys the mood of the show in the original. Our version starts off alright, but eventually ends up as a bit of practice for our group to see all of the different effects that were possible on the software we were using.

    If I were to improve the sequence, first of all I would have finished all of the titles off. Furthermore, I would have liked to spend much more time thinking about how I can get the titles to interact with the sequence more and portray a more serious, routined mood as is shown in the footage.

    Sunday 6 October 2013

    Preliminary Task- Evaluation



    Project Brief
    The task brief was to create a continuity sequence involving a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom they exchange a couple of lines. We were told that it had to demonstrate a practical understanding of:
    • Match on action
    • Shot Reverse Shot
    • The 180-degree Rule
    Who did you work with and how did you manage the task between you?
    My group was made up of four people, myself, Juliette, Abi and Harry. As a group we felt that the best way to attempt the task was to divide up roles and responsibilities based on each persons individual skills, experience and preferences. Juliette came out as a natural leader in the group and since she had done media at GCSE, we all rallied behind her and worked together to complete the task to as high a standard as possible. Juliette pitched an idea and we all worked together to build on and improve it. Since I take AS-Level Drama, I volunteered to be one of the actors and Juliette was chosen to be the other because we wanted to have a female antagonist and out of the two girls in our group, she was the most comfortable in front of a camera. Abi and Harry focused on how the set would look and the different possibilities for things such as lighting and camera angles.
    How did you plan your sequence? What processes did you use? What theories did you try to take into account?
    As a group we began with a group discussion to get the general gist of the type of scene we would be shooting and identify what genre (thriller) we would base it on.Once we had all collectively agreed on what the plot was, we then ensured that we included the key elements described to us in the brief. After establishing what these shots would look like, we discussed what extra shots we would do in order to give our own personality to the scene and improve the scene's continuity.

    Now that we had planned out the entire sequence verbally, we set out to make a paper trail that we could refer back to during our shoot and edit. First, we drew out a storyboard for our sequence, depicting who was in the shots and from what angle the camera would be facing. We then carried out a walk through to see how each shot worked practically, so that if any problems arose we could sort them out before we had to start shooting. The main problem that we noticed straight away is the practicality of the lighting we were planning on using. What we wanted was to have a spotlight shining a beam of light directly the antagonist, only showing her mouth downwards; however we soon realised that it would take hours to get the lighting just right and that we would have to make so many adjustments in terms of lighting position and camera settings. In the end we decided that it just wasn't worth all of that hastle when we could easily use natural lighting for what I think is an even better effect and only took a couple of minutes to arrange.



    

    This was followed by creating a shot list to clearly show what order we would record all of the clips in based on where they were being filmed and who was in them. Now that we had clearly laid out our entire shoot, we began thinking about what type of costume would best suit the two characters. We decided that Juliette would be wearing all black with red lipstick and black nail varnish and that I would wear a dishevelled suit.

     Having a story board and shot list was extremely helpful during the shoot as it showed us a clear path to follow and showed us what needed to be done, therefore limiting stress and ensuring we kept to set time limits. When planning our sequence, we tried to include multiple theories, such as:
    • narrative flow
    • the 180 and 30- degree rule
    • eye line matching
    • shot reverse shot
    • match on action.
     What technology did you side to complete the task and how did you use it?

     While shooting we used a Cannon HV30 Camera, a Mini DV Tape, a Shotgun Microphone, SennheiserHD 201 Headphones, a Tripod and Adobe Premier Pro to edit.

    Canon HV30: All of the footage was recorded onto the Mini DV, we used the tripod to help position the camera at the correct height and angle to create narrative flow and also to prevent and jolts and shakes in the footage.The Shotgun microphone was attached to the Cannon HV30 to record any sound in the shots and the Sennheiser HD 201 was used to hear this.

    Adobe Premiere Pro: This software allowed us to review all of our shots and decide which takes were the most useful to us and then separate them from the others by moving them into new files called "bins". Once we had all of the clips we wanted, we then cut them down by setting the "in" and "out" points and dragged them onto alternating tracks for ease of editing. Further cutting them down once on their tracks so that the sequence seemed to move between shots seamlessly.

    I have done editing in the past, however not with premier pro, it was a good chance to transfer skills across from other software  which I had previously use. As well as learn how to use new software and therefore widen my knowledge base.

    What factors did you have to take into account when planning, shooting and editing?
    During the planning stage, we had to take into account various things such as:
    1. Time frame- We only had a short period of time for each stage and if any of the shots ran over it may have lead to our task not being completed on time
    2. Room availability- Because all of the other groups would be shooting some shots in areas that we wanted to use, we had co-ordinate with them so that we were not interfering with each others filming.
    3. Resources- Do we have the correct costumes for our idea and are we going to be able to arrange the set in a way that matches our plot.
    In shooting we thought about:
    1.  Abiding by brief- we had to make sure that our shots collectively included all of the described continuity techniques ( 180-degree Rule, Match on Action, Shot Reverse Shot), as well as the other techniques we felt would aid the sense of continuity in the prelim i.e 30-degree Rule.
    2. Narrative flow-  All of our shots had to match to create continuity, for example we needed to get me walking completely through the door from all angles.
    3. Time frame- We only had a set amount of time and could not afford to miss out any shots or else the narrative flow of the prelim would have been ruined. Because we only had an hour to shoot all of the shots, we kept our idea very simplistic to minimise any chance of setbacks which could have occurred while filming.
    While editing we took into account:
    1. Time Frame- Obviously the amount of time we spent editing was extremely important, because if we ran over and hadn't edited all of the clips together then we would end out with an incomplete prelim.
    2. Abiding by brief- While editing together the clips we had to make sure that we clearly presented the required continuity techniques and that our editing did nothing to detract from the flow of the prelim.
    How successful was your sequence? Please identify what worked well and with hindsight, what would you improve/ do differently?

    In my opinion the task was fairly successful, as we mostly met the project brief (matter of opinion,not fully in my opinion). We successfully demonstrated the use of the all the techniques, we matched the action of when I walked through the door and sat down, and made sure the eye lines matched. As well as made sure that the dialogue was synched when it ran through two different shots. I was surprised, because even though all of our shots seemed like a good idea when we were planning the sequence, we actually ended out not using certain shots when editing as we felt it ruined the continuity of the sequence. In addition to this we cut shots much shorter than we expected to, because of some dialogue running between multiple shots. There were a couple of hitched sound wise, but we managed to fix most of them in editing by repeating certain soundtracks to limit disorientation to the audience.

    In hindsight, I would have kept all of the dialogue from running over each other and had each character speak at separate times (not cut each other off), as it cause a major delay in the editing process and a large amount of stress. I also feel that when we switch from the master shot to a close up of Juliette tapping her hand on the table there is a change in timing, which ruins the audiences suspension of disbelief. To combat this we could have used a silent metronome or have had an agreed gap between each time she tapped her fingers on the table, so that in all the shots where the main focus is her hand, the timing matches. To further ensure that the brief is fully met, I think we should have included more dialogue to make it seem more like a conversation between the characters.

    What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing the rest of your foundation coursework, do you think?

    I think that this task has taught me a lot about what does and doesn't work in both the shooting and editing of a sequence. I now know that having dialogue run between shots causes a large amount of trouble when editing if the dialogue isn't exactly the same in both clips and will transfer this knowledge onto future projects. Also, this task was a good chance to get to grips with the new software that I will be using over the duration of the course. As well as this, I have gained a practical understanding of match on action, the 180 and 30-degree rule and shot reverse shot, which has shown me the effectiveness of using these techniques and how to best use them.

    This project has given me a large amount of experience and I will use all that I have learnt to positively impact on the standard of the rest of my coursework.
    

    Thursday 3 October 2013

    Art of The Title- Grid Analysis

    Summarise your film idea. Provide a brief synopsis and outline what happens in your film opening

    Our film concept is a serial killer who targets their ex group of friends, picking them off one by one. Eventually they only have one target left, the group's ring leader who cause them to be made an outcast from the group. The film opens with an investigation into one of the group member's murder.

    What kind of information has been included in your film opening?

    In our opening we have included:

    -The films title "Immolere"
    -Characters: The Ring Leader (Protagonist), The Serial killer (Antagonist) and the group of friends
    -The Genre: Horror, this is conveyed through the low key lighting, images of corpses and body parts and by   not showing the identity of the antagonist

    How do the titles link to the main film idea?

    The first image is of the group of friends. The faces are crossed out to signify that they have been murdered.The title "Immolere" means to kill by means of ritual sacrifice in Latin, also the row of knives links to the concept of a serial killer. The corpse in the second image is one of the serial killer's victims. Furthermore, the typeface that was used is designed to look like each of the individual letters have been cut out and stuck on a separate piece of paper, this gives a fairly creepy feel to the entire sequence and fits in perfectly with our chosen genre.

    Summarise the expected audience reaction. What should the audience be thinking by the end of your opening? Is your opening clear or ambiguous?

    We expect the audience to be left slightly uneasy after the opening sequence, due to the fact that they aren't given much in terms of information regarding characters and story line. All they learn is that the film contains death, an unknown figure and people being targeted. It is because of the lack of information that the film is made to seem quite ambiguous.

    Identify three things you included in your grid that are important in the construction of an opening sequence and explain their role in understanding the film

    1-  Clarity in genre: Hints the audience as to what they should be expecting to feel and set the mood of the film.
    2- An introduction to characters: Leaves the audience wondering what the antagonist is about, what motivates them and gets the audience thinking about all possibilities.
    3- Close ups: Gives small insight into films plot without giving too much away. Helps to set mood for the film, the close ups leave a large amount to the imagination.

    How effective us your project as a film opening?

    I believe that the project was extremely successful as it complies with all the conventions of a horror film, not giving much away and leaving the audience wanting to know more. In hindsight i would have used slightly wider shots in some of the images to give a sense of setting.

    Friday 27 September 2013

    Opening Sequence Continuity- Harry Potter




    The opening shot is a focus shot depicting a street sign naming the location as an owl sits atop it, the audience are instantly given a sense of location. The shot then pans right to a long shot of a row of trees with a house and street lamp in front, as this happens the owl that was perched on top the street sign flies in the direction of the trees in the background. This was used to direct the attention of the audience, as a man with a long beard appears from within the trees that the owl had just flown past.

    The long shot then changes to a mid long shot as the man emerges, still with trees surrounding him. This shows that he is in the same place as he was before in relation to the surrounding objects, it is only the shot which has changed. It then cuts to a close up shot of a cat as the man walks past, giving the audience a sense of movement in the scene, as though the man is walking with purpose.

    The cat does not move, staying on the corner of the street as the man, stops in his tracks and stands in the same position for a number of shots as he takes out a lighter-like object and puts out all of the street lights. This changes the style of lighting in the scene from low key to a style much darker, all of the shadows in the scene are therefore emphasized greatly due to the lighting change.This leads perfectly into the next shot, which is a silhouetted view of the cat as it transforms into a female. Rather than showing the cat itself transform the shadow is used instead.

    Later on in the sequence, shot-reverse-shot is used while all of the character in the scene are talking about whether what they are doing is the right thing or not. The audience are placed from the viewpoint of the characters and get a sense that they themselves are part of the conversation.

    Accident Sequence


    What techniques did you specifically use to create continuity in your accident sequence?
    To create continuity, we tried to keep all of the action at a fast pace to keep the audience engaged and feeling the intensity of the action. With some of the shots it was fairly difficult to create continuity because we wanted to have Gavin falling out of the tree without him actually doing so. In order to get past this problem, we used quick cuts to different angles. In addition to this, we also kept the story line very simple because six shots doesn't allow much to be conveyed without causing any confusion.

     In hindsight, what could you do to improve the continuity of the sequence?
    In order to improve the continuity, I would have used lighting in shots 4-6 to give a stronger impression that all of the shots were filmed at the same time of day. Due to the natural lighting outside being unreliable, the last 3 shots are much darker than the first 3.

    Also, I would have placed the camera much higher in shot 5 as you are able to see the ground fairly close up, because as it stands, it looks as though the actor doesn't drop from that much of a height. Ideally we would have been able to actually have Gavin fall out of the tree, as we would have been able to capture more realistic shots without the need of close up shots to show what had actually happened.

    Friday 20 September 2013

    Film Opening Analysis


    Scott Pilgrim Vs. The World


    The film is set around the life of 22 year old Scott Pilgrim who ends out falling in love with  Ramona Flowers, an American girl who has a secret about her past love life... All of her exes are evil and that if Scott wants to be with her, then he must defeat all of them in combat.

    The sequence begins with a comic book like introduction, stating where the film is set and giving a small amount of insight into the protagonist Scott Pilgrim. It then swipes to a shot of a house as we hear Scott's housemates talking from within the house with disapproval about his new relationship with high school student  Knives Chau. One by one they try to pick apart every aspect of his relationship and wonder what would draw a 22 year old man to a girl still in high school.

    We are then introduced to Knives as she turns up on the doorstep just in time for Scott's band to rehearse. As the band are playing hand drawn lightning bolts appear around them as would similarly be used in comic strips to signify loud rock music being played.

    The opening sequence takes place over an extremely short period of time, it only gives us as the audience limited information about the characters in terms of their personality and general demeanour. All that we learn about the characters is their names, their relation to the protagonist and their ages.

    The majority of the main characters are introduced in the opening sequence through the use of video game style pop ups. This fits in with the whole style of the movie as there are various effects within the movie with are derived directly from popular video games.

    NOTE: Entire opening sequence was not available so some parts of the analysis will not seem relevant to available footage. If you wish to watch the entire opening please click on link below.


    Reflection on Shots




    Describe your shot and identify in what way it could be described as representing your chosen genre

    This shot is a high angle shot of a scene. The actors head is tilted downwards and his face is covered by his hands. The lighting is focused on the male actor, because of this the audiences attention is shifted from the girl on the floor to him and the emotions which he is feeling. This represents the drama genre as the focus is placed on those around the "incident" rather the person injured by the event. We as an audience are forced to detach ourselves from the overall image and pay particularly close attention to the effect of what has happened on the male.

    What did you actually do to achieve this effect?

    To achieve this effect the flood light was placed so that the majority of the light engulfed the male actor. In order for the audience to be clear of the drama, I placed the actor fairly close to the body to show they have some form of relationship which explains why the actor is holding his head.

    What is successful about your shot?
    I love the way you instantly feel saddened by the image, you understand that the 2 actors had a real bond and that this incident has torn a deep hole in the male actors heart.

      What would you do differently?
    In hindsight, I would have used a spot light rather than a floor light to place extra emphasis on the male actor being the centre of attention. Also, the image is extremely grainy, I would have altered the lighting so that the image appears more clearly.