Our Audience

Through our research, we found there to be a gap in the market for alternative sounds. It seems that more and more people are moving away from mainstream music because they no longer feel a strong connection to it.

Core audience:

Our core audience are PBR&B fans in general. Due to this genre of music is a culmination of various other genres, our core audience is fairly large and includes fans of Hip-Hop, Dubstep, R&B and Soul. There are various reasons as to why someone would be a fan of our artist, PBR&B caters to a variety of people because it incorporates elements of other genres. Take fans of R&B for example; they tend to listen to this genre because they connect to the message within the song and find that the vocals speak to them in one way or another.

Secondary Audience:

Our secondary audience are British PBR&B fans aged between 16-29 years old. Gender has not yet come into it, because we feel that this genre has so much breadth. 

Our thinking was that from the age of around 16, you start to make your own choices as to the kinds of music you listen to. At this point in time, many haven't even made up their minds in regards to what kinds of sounds they like, meaning that they will be open to new and alternative sounds. It has been well established through our research, that when we are younger, our music consumption is dictated by our parents and mainstream culture to some extent. As such, we feel that these people will start to steer away from mainstream genres because they are now able to form their own opinions and have the freedom to do so.

Analysis of Secondary Audience

Analysis of Core Audience